TL;DR
Design-led product strategy shaped by pivotal moments.
I’ve spent my career leading teams and shaping solutions at the moments when companies need to evolve—new product launches, funding rounds, brand reinventions, and digital transformations built to scale. I bring systems-level thinking, design precision, and cross-functional momentum to every team I work with.
Track record
I’ve partnered with companies like Dr. Martens, Fracture, Fully, and Streem—supporting 0→1 builds, scaling product systems, and preparing platforms for acquisitions and rapid growth. At Fully, I helped grow the brand toward its sale to MillerKnoll; at Fracture, I led conversion and platform updates ahead of its private equity acquisition; at Streem, I led the MVP that led to secured funding and its acquisition by FrontDoor.
Over the years, I’ve led teams, shaped systems, and scaled ideas—from first concepts through launch and beyond. Take a deeper look at how I work and what I bring to product and design teams.
Expertise
Product & UX Leadership
I bridge strategy and execution—guiding teams to ask the right questions before jumping into solutions. I stay close to the work, help navigate complexity, and enable informed decisions that lead to the right outcomes.
Design Systems & Scalability
I treat design systems as more than just components—they’re how teams think, build, and scale together. I work with teams to create shared standards that foster cohesion and momentum across platforms and workflows.
Strategic Design Thinking
I help teams align on principles and insights so feedback becomes clearer, cycles move faster, and decisions are rooted in shared understanding—not opinion. This leads to more collaborative work and stronger outcomes.
User-Centered & Data-Driven Design
I use research, testing, and analytics to ground every decision in user needs and real-world behavior. I balance intuition with insight to design experiences that are both empathetic and effective.
Development & Platform Fluency
I work closely with engineering teams to design solutions that are scalable, efficient, and technically sound. Understanding constraints early means fewer surprises in build and smarter decisions about where to invest.
Product Discovery & Iteration
I help teams explore, test, and refine ideas early—so we’re solving the right problems before we scale solutions. Lightweight prototypes and quick tests turn assumptions into evidence, so teams can commit with confidence.
Brand Design & Evolution
I help brands grow into their next chapter through thoughtful identity work. I connect brand expression to the product experience so the story holds from first impression to checkout.
Content Strategy & UX Writing
I believe words are design tools. Clear, intentional language guides people through complex flows and builds trust at every step.
Illustration & Motion Design
I use illustration and motion to clarify, guide, and connect—not decorate. Purposeful visuals add personality and explain ideas that are hard to say in words alone.
Toolkit
Capability
Tools
Design & Prototyping
Figma, Figma Weave, Framer, Claude Code, Claude Design, Replit, Lovable, Lottie, Jitter, GSAP
Development Collaboration & Platform Experience
GitHub, React, iOS/Android, WordPress, Tailwind, Shopify Plus, Adobe Commerce, Storybook, ZeroHeight, Algolia, Elasticsearch, and more
Research & Testing
Microsoft Clarity, Optimizely, Hotjar, Baymard Research, Google Analytics
Documentation & Collaboration
Jira, Confluence, Notion, Google Workspace, Monday, Asana, Miro, FigJam
AI-Assisted Workflows
Figma AI, OpenAI, Claude, MCP, Grammarly